Manufacturers to Implement Expansion Strategies to Strengthen Their Position in Global Adhesives Industry

Published Date: Jan 2016

Bostik, a subsidiary of Arkema, a leading adhesives manufacturer has launched a new plant in Monterrey, Mexico. The plant will increase the production of hot melt pressure sensitive adhesives (HMPSA) to fulfill the need of customers in disposable hygiene sector. It employed the cross regional approach in which engineering and manufacturing expertise from other sites used to plan phases, to ensure the plant meets the standards of quality needed in disposable hygiene sector. Bostik also opened a HMPSA manufacturing plant in Banglore, India in July 2015, followed by China, Malaysia, and Brazil.

Robert Marquette, senior vice president of Americas, Bostik, said, “Development in high growth geographic markets is a central component of Bostik’s strategy. This new facility will enable us to meet the growth demands of our strategic markets and ensure we preserve close ties with customers not only in Mexico but across Central and South America.”

Bostik is manufacturing adhesives in other segments, such as footwear, flexible packaging, construction, tapes & labels, disposable hygiene, and transportation. Modern Technology, increase in disposable income, exposure to international technology, and increasing living standards in emerging economies, such as China, India, Brazil, and others lead manufacturers to expand their manufacturing facilities in growing regions.

Henkel, a German manufacturer of adhesives and surface sealants, sets up a manufacturing plant in Pune, India. It invested Euro 30 million in this plant of annual capacity of 80,000 metric tons. The plant would start production of adhesives to be used in metal, automotive, and industrial sectors. This will be the largest adhesives plant in India, which would help Henkel to consolidate their position in the Indian market. Manufacturers are considering acquisition to compliment the expansion strategy.

Many reports have been published in the market that analyze the changing market trends of “global adhesive” industry. Recently, Prof Research Reports has added a report titled "Industrial Adhesives Industry Report - Global and Chinese Market Scenario” The report offers an extensive analysis of key segmentation, leading manufacturers, competitive scenario, and investment feasibility of “global adhesives” industry.

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