Rice protein powder is one of the latest nutritional supplement to hit the nutrition market. Rice protein powder contains all essential amino acids required by the human body, but these acids cannot be synthesized within the human body, thus the ingredient comes externally from the diet. The product is a grain-derived protein, with low sensitivity, low fat and zero cholesterol majorly consumed by vegetarians and bodybuilders. Its acts as an excellent substitute to various other protein powders like soy or whey owing to its unique features such as being hypoallergenic and fragrant in taste which aids in digestion. Thus recommended by nutritionist and dieticians across the globe, rice protein powder is a protein substitute suitable for individuals who suffer from gluten allergies and other common gastrointestinal ailments. The widespread adoption of veganism as a lifestyle is a major driver of the rice protein powder industry. People who suffer from any sort of food allergies, conditions such as irritable bowel syndrome or are lactose- intolerant are the growing end-user segment in the consumption of rice protein powder.
There are many reports prepared by industry experts that track the current and future market growth dynamics and prospects. Recently Prof Research Reports has added a report titled “Market Research Report on Global and Chinese Rice protein powder Industry, 2009-2019”. The report offers marketing insight into the key drivers and restraints, market share and size of the key market players, detailed market segmentation and forecast, growth prospects. The report also takes a closer look at the market outlook in terms of recent developments, current and future market trends innovative business strategies of major manufacturers of rice protein powder globally with a major focus on China.