Last month, African Potash company had signed a deal with a Zambia based distributor. Following this announcement, the shares in African potash rose significantly and the affect is still visible. The company has decided to sell close to 50,000 metric tonne of fertilizer to a Zambian distributor. This deal is worth $ 500 a tonne. African Potash for the third time has sealed such a deal that would help the company top the list of those who want to become a one stop shop for fertilizer business in Africa. Countries worldwide including China has been witnessing a growing demand for both NPK and UREA fertilizers.
Commenting on this event Chris Cleverly executive chairman at African Potash said "We are delighted to have concluded negotiations [that will see delivery of] both NPK and UREA fertilizers in Zambia at a price that supports the growth and development of the African farmer”. Besides China, Africa has emerged as one of the greatest market for fertilizers. The country boasts of fertilizers that can increase the total value of the year on year agricultural output to approximately $ 500 by 2020. Eyeing the market potential of the NPK fertilizer market Prof Research Reports has recently added a report titled “Market Research Report on Global and Chinese NPK Fertilizer Industry, 2009-2019”.
As per the report the recent developments in manufacturing technology and emerging industry trends would keep the key market players competitive. The research takes a closer at some of the greatest market drivers, restraints and opportunities that are highly responsible for shaping the future of the NPK fertilizer market. Prominent market players such as OCP, PhosAgro, Shifang Kanglong, Potash Corp, Guangxi Mingli and more. Finally, the report also highlights some of the effective marketing channels and entry strategies that would help companies position their products successfully.